To help eyecare professionals feel better prepared to meet the needs of their culturally diverse patients and develop or enhance their own multicultural strategies, Transitions Optical, Inc. has introduced a new education course and videos highlighting multicultural best practices from eyecare professionals who have experienced success and growth with a diverse patient base.


Called Multicultural Best Practices and available free-of-charge at, the course provides strategies for reaching diverse consumers and promoting cultural competency. The course includes case studies and insights from members of Transitions Optical’s Diversity Advisory Board, as well as winners and finalists for the Transitions Academy Awards program. Featured eyecare professionals include optometrist Kirk Smick, who uses Transitions Optical’s What to Expect: Diagnosis Guide to enhance communication with Spanish- speaking patients during an eye disease diagnosis; ophthalmologist Vincent Young, who is a firm believer of getting involved locally by providing vision screenings and outreach through community hubs such as churches and health fairs; and many more. The course is supplemented by a series of short, best practice videos, which are also available through

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