Today, Transitions Optical, Inc. announced the launch of a three-part web series campaign entitled “Estilo a Primera Vista.” Hosted by well-known Latina celebrity stylist Irma Martinez, the webisodes are designed “to encourage U.S. Hispanics to embrace eyewear as a stylish accessory that can enhance their look, as well as their vision.”

“We know that U.S. Hispanics care about style and how they look to the world,” said Patience Cook, Director, North America Marketing, Transitions Optical. “But we also know they have higher rates of preventable vision loss and eye conditions. As a respected stylist and member of the Hispanic community, Irma is the perfect person to prove that being fashionable can go hand in hand with eye health.”

The webisodes will not only focus on outer beauty but in addition, with the help of Martinez, Transitions Optical hopes to motivate viewers to pay attention to their overall eye health by visiting an eye care provider on a regular basis.

“I’m excited to share how Transitions lenses are stylish and can complete any great look,” Martinez said. “But the fact that I can also inspire my community to take better care of their eyes through fashion is also very gratifying.”

To view the “Estilo a Primera Vista,” campaign, go to