Transitions Optical Challenges Eyecare Professionals to Test Their Multicultural Knowledge With Online Quiz
Transitions Optical, Inc. has introduced a new, interactive quiz, challenging eyecare professionals to find out if they’re prepared to meet the needs of their culturally diverse patients. Available through the Transitions Cultural Connections™ program, the quiz can be accessed free-of-charge at MyMulticulturalToolkit.com/Quiz.
Called Are You Prepared?, the 10-question quiz focuses on specific eye health, cultural and linguistic considerations for the largest and fastest-growing ethnic groups in the United States. Throughout the quiz, eyecare professionals are armed with information and tips for better serving their culturally diverse patients. After receiving their score, eyecare professionals are directed to MyMulticulturalToolkit.com where they can download free education and resources.
“The U.S. population is shifting so that even eyecare professionals who weren’t in a culturally diverse area years ago may now be noticing a significant change in their patient base,” said Manuel Solis, multicultural marketing manager, Transitions Optical. “We created the quiz as a fun way for eyecare professionals to learn more about their diverse patients – and to think about forming their own multicultural strategy by taking advantage of the marketing tools and bilingual and in-language patient resources available through My Multicultural Toolkit.”