TradePending has released a Spanish version of SNAP for auto dealers to now power the trade-in estimations for both their English and Spanish focussed websites. SNAP Espanol is simple. The entire vehicle selection, opportunity capture, and SNAPshot Market Report are translated to Spanish. This allows for a more comfortable, Spanish-focussed shopping experience.
So, how big is the Hispanic share of the automotive industry? The latest research done by IHS Automotive Polk division in August, 2013 pointed to 1H 2013 retail automotive sales comprised of 11 percent of the new vehicles sold. This segment had grown 16 percent when compared to the same period of the prior year, while the total growth was 9 percent.
Brice Englert, CEO of TradePending added, “In May of 2015, Automotive News reported the Hispanic market will be the leading growth engine for the automotive market for the next 20 to 30 years. We’ve seen dealers focus their marketing dollars on this valuable demographic and now, they can freely build spanish-first websites and rely on innovative website applications like SNAP Espanol to offer the best online shopping experience possible.”
SNAP has taken the retail automotive industry to a new level of consumer experience, transparency, and engagement since it’s release in early 2015. Over 40,000 consumers have engaged with a retailer through a local market-based report laying out the real factors affecting used vehicle values. Now, dealers with a Spanish-first marketing presence can achieve the same goal.
Joe Dallas, Director of Marketing at TradePending pointed to promising early results for SNAP Espanol, “Hispanics are not only outpacing the general population growth but also in spending power and pent-up demand for vehicles. We are seeing significant early conversion on SNAP Espanol. These shoppers want to research online, especially via a mobile device, engage in their native language, and buy cars. It’s remarkably simple”
For more information on SNAP Espanol or to set up a meeting at the upcoming NADA 2016 trade show in Las Vegas simply reach out to info(at)tradepending(dot)com.