Tr3 announced today the premier of its third young adult novela “Ultimo Año”. The new psychological thriller introduces complex characters and storylines that reflect the high school experience among today’s youth. In an effort to strengthen its relevancy, the network partnered with entertainment-education experts Population Media Center to help integrate influential messaging into the dialogue and creative with the intention of introducing characters who evolve into role models for viewers. The new daily format will address the consequent realities of unprotected sex, peer-pressure, STDs, domestic violence and cyber bullying, among other social issues. “Ultimo Año” premiers Monday thru Friday, at 6pm EST.
Novela delivers manipulative characters and endless suspense, while addressing social issues among young adults including teen pregnancy, domestic violence and cyber bullying among others
“Ultimo Año” is set in the world of high school adolescence. Martin, an apparently ideal teenager, arrives at an elite school as part of a student exchange program. He lives with Benjamin, a popular kid who takes him under his wing and soon the two become best friend. And then they both fall in love with the same girl. And mistrust develops, when a conniving Martin steals Benjamin’s friends, his popularity and his entire life. Faced with disbelief from family and friends, Benjamin begins to wage a solitary battle at unmasking the real Martin. The 70-episode novela is produced by Argos Productions in Mexico and stars Mauricio Hénao (Columbian), Kendra Santa Cruz (Mexican), Martín Barba (Mexican), and Iliana Gomez (Mexican).
Tr3s, owned and operated by Viacom International Media Networks – The Americas, a unit of Viacom Inc. (NYSE: VIA, VIA.B), is a contemporary entertainment destination targeting Hispanics in the US, reaching 6.7 million Hispanic TV Households (47.6% of US Hispanic Total TV HH) and 34.3 million Total TV households. The network offers an engaging programming slate of original productions, key acquisitions and content from Viacom’s portfolio of entertainment brands, to include novelas, realities, comedy, music, entertainment news, crime dramas and documentaries. Tr3s also empowers its audience to think-socially through the brand’s “Agentes de Cambio” initiative, which encourages young Hispanics to create change in their communities through innovative solutions that address their health and social issues.
On the Digital front, the brand connects to the growing number of online Hispanic consumers and marketers across multiple platforms including www.TR3S.com, Tr3s Blogamole Network and Insight Tr3s.