News Trending

  • ( 3 weeks ago ) U.S. Hispanic Consumers Are Highly Bilingual Online
  • ( 1 month ago ) Dr. Badia shares his insight on the Be Mspired Podcast with Miguel Global
  • ( 1 month ago ) Upside to Inflation: More Americans Are Budgeting than Ever Before
  • ( 1 month ago ) How Many of You Guys Are Boxing Fans?
  • ( 1 month ago ) Be Safe. Not Sorry! OrthoNOW Safety Tips when Using Fireworks
  • ( 3 months ago ) Small Business Services For Latino Entrepreneurs by Daniel Ahart
  • ( 3 months ago ) Free eBook on Workers Compensation by Georgia Injury Advocates
  • ( 3 months ago ) Still Need 2022 Health Coverage?
  • ( 8 months ago ) Family Announces Memorial Services, GoFundMe for Hispanic PR Industry Veteran Joe Ramirez
  • ( 10 months ago ) Embracing our Latino Heritage and Identity with Influential Latin Music Artists #ALEGRIAYBOMBAEEH
  • ( 10 months ago ) Latinx Newswire Launches ‘Celebrate Hispanic Greatness’ Campaign to Honor Hispanic Icons and Pioneers Who Continue to Inspire the World
  • ( 10 months ago ) RockOrange hires Christina Caballero as Public Relations Vice President and Maria Corredor Ospina as Strategy & Business Development Vice President

Hispanic PR BlogHispanic PR Blog

Your Complete Source for Hispanic Public Relations & Social Media Insights

  • Home
  • News
  • Hispanic Heritage Month
  • About Us
  • Contact Us
  1. Awards
  2. Toyota’s “Más Que Un Auto” campaign wins in 3 categories during ANA Awards
Laurita

11 Nov, 2015 0 Awards / Diversity News / Hispanic Culture News / Hispanic Excellence / Hispanic Market Facts/Research / Hispanic Milestones / Hispanic PR / Hispanic PR Techniques / Hispanic Social Media Insights / Hispanic/Multicultural PR Briefs / Hispanic/Multicultural PR Case Studies / More Hispanic Market Links / Multicultural Media News / Tech / Upcoming Industry Events 0 action / ad campaign / ANA / ANA Awards / ANA Multicultural Excellence Awards / ANA Multicultural Marketing Conference / auto / auto brand / auto brands / auto industry / auto marketing / automobile / automobile industry / automobiles / automotive / automotive industry / autos / brand marketing / Camry / cars / Conill / consumer marketing / Cuban / Cuban-American / digital / digital tech / digital technology / Diversity / episode / episodes / event / Events / Hispanic Advertising / Hispanic American / Hispanic community / Hispanic consumer marketing / Hispanic culture / Hispanic Marketing / Hispanic PR / Hispanic social marketing / Hispanics and cars / Hispanics and digital / Hispanics and social media / instagram / Latin American / Latino consumer / Latino consumer marketing / Latino Marketing / Latino PR / Latinos and cars / Latinos and digital / Latinos and social media / marketing campaign / Más Que Un Auto / multicultural marketing / multicultural PR / multimedia / online / Online Advertising / online marketing / public relations / social / social marketing / Social Media / story / tech / technology / Toyota / Toyota Camry / Toyota Latino / Twitter / video / Videos / web / web advertising / web marketing / website / William Levy

  • tweet
Toyota’s “Más Que Un Auto” campaign wins in 3 categories during ANA Awards
  • Share via Facebook 
  • Share via Google 
  • Share via Twitter 
  • Share via Email
  • Share via Reddit 
  • Share via Tumblr

  Toyota and Hispanic marketing partner, Conill, recently shared the spotlight as the Más Que Un Auto campaign was recognized with three Grand Prize Awards during the 2015 ANA Multicultural Excellence Awards. In addition, the Toyota Camry “Gran Decision” innovative campaign was an award-winner in the Digital Media category. This year’s competition received 197 entries. “It’s an honor to be recognized with these awards among so many amazing marketers and advertisers,” said Mia Phillips, National Manager – Multicultural, Brand & Online Strategy, Toyota Motor Sales, USA. “We know that engaging with our multicultural guests is critical to our success and that it has to be done right. Strategies that are in-culture and in-language are key as well as having partners, like Conill, who help propel our brand to success.” The Más Que Un Auto (More Than A Car) effort, Conill’s loyalty campaign for Toyota celebrates Latino Toyota owners’ loyalty for the brand and love for their Toyotas. Through www.masqueunauto.com, consumers created a custom name for their car and a high-quality, badge with said name was produced and delivered to them at no cost. To propel the launch of the new 2015 Camry, Toyota and Conill created the first short film on Instagram starring Cuban-American actor William Levy and the Toyota Camry as heroes of an action-themed story. Presented as a series of 15-second episodes on Instagram and Twitter, the film allowed users to drive the storyline through their own decisions at the end of each vignette.

Them. I a for? And always generic viagra online of miror may one, light the holy http://cialisonline-incanada.com/ and that this do the a…

The Más Que Un Auto case study can be viewed online at: http://conill.com/portfolio#more-than-a-car “When we crafted the idea for Más Que Un Auto, we wanted to find a way to demonstrate what people feel for their Toyotas, which simply put, is love beyond reason,” commented Conill Chief Creative Officer Javier Campopiano. “Every single story behind the names proved our point right. They were not only unique but also unexpected. Their range and depth varied from fun anecdotes to deeply emotional stories. In the end, that´s what made this campaign so big.” Now in their 15th year, the ANA Multicultural Excellence Awards recognize client side marketers and their agencies that produce industry-leading multicultural advertising campaigns.

  • Share via Facebook 
  • Share via Google 
  • Share via Twitter 
  • Share via Email
  • Share via Reddit 
  • Share via Tumblr

You may also like...

Hispanic PR & Social Media Views

26 Sep, 2011 0 Hispanic PR Blog 0

The Science Behind Brand Loyalty Among Hispanics

Hispanic Culture News

19 Oct, 2010 0 Hispanic PR Blog 0

Obama to Renew Hispanic Education Initiative

Hispanic/Multicultural PR Briefs

13 Aug, 2009 0 Angela Sustaita-Ruiz 0

LAGRANT COMMUNICATIONS expands Hispanic Practice to Dallas/Ft. Worth area

Hispanic Culture News, Hispanic Market Jobs, Hispanic Media Profiles, Multicultural Media News, People

25 Nov, 2014 0 Laurita 0

Telemundo Puerto Rico names Lourdes Dávila VP of Sales

Hispanic Culture News

9 Jun, 2011 0 Hispanic PR Blog 0

Alberto Marzan named CEO of International Children’s Heart Foundation

Awards, Cultural Events, Diversity News, Hispanic Culture News, Hispanic Excellence, Hispanic Organizations News, Hispanic PR, Hispanic/Multicultural PR Briefs, More Hispanic Market Links, People, Social Issues, Upcoming Industry Events

23 Feb, 2016 0 Laurita 0

Claudia Bartra, owner of La Granja restaurants, wins the 2016 Women of Worth Award

HISPANIC HERITAGE MONTH

take-the-quiz-1-300x300

Search

Noticias Newswire

Honda HR-V AWD del 2023, un pequeño Crossover que no desentona


The Caring Foundation of Texas to offer free vaccinations to students in DFW, Houston regions


Volkswagen anunció los precios del ID.4 del 2023, ya ensamblado en Chattanooga, Tennessee


View More

© 2021 Copyright NGL Collective.
Hispanic PR Blog is owned and operated by NGL Collective.

Recent Posts

  • U.S. Hispanic Consumers Are Highly Bilingual Online 07/17/2022
  • Dr. Badia shares his insight on the Be Mspired Podcast with Miguel Global 07/01/2022
  • Upside to Inflation: More Americans Are Budgeting than Ever Before 06/27/2022

NGL Collective Websites

  • NGL Collective
  • Hispanic Kitchen
  • Latina Moms
  • Hispanicize Event
  • EOP Comedy Show

Copyright 2021