When 92 percent of journalists have a LinkedIn account, there has to be a good reason. There is, and business leaders, representatives and PR pros should pay attention.
A new survey from Arketi Group found that the percent of journalists on LinkedIn has increased from 85 percent in 2009. Why?
LinkedIn provides an easy way for reporters to connect with sources.
“It comes as no surprise more BtoB journalists are participating in social media sites, especially LinkedIn,” Mike Neumeier, principal of Arketi Group, says, “LinkedIn provides an online outlet for them to connect with industry sources, find story leads and build their professional networks.”