Top Multicultural Brand Leaders from General Mills, State Farm and McDonald’s will keynote Hispanic PR & Social Media Conference, May 10-12


Rudy Rodriguez


Mike Fernandez


Bill Whitman


–       Updated conference schedule now features whopping 24 sessions and more than 60 presenters

–       Speakers include wide variety of brands ranging from Microsoft to Wal-mart

–       New conference sponsors include technology partner Sony Electronics, The Axis Agency and Sensis

DALLAS, TX — Three of the nation’s top multicultural marketing leaders from General Mills, State Farm and McDonald’s have been confirmed to keynote the 2010 Hispanic PR & Social Marketing Conference taking place May 10-12 at the Sheraton hotel in downtown Dallas.

Conference keynote addresses will be presented by Rudy Rodriguez, Director of Multicultural Marketing for General Mills, Mike Fernandez, Vice President of Public Affairs for State Farm and Co-Chair of the Institute for Public Relations and Bill Whitman Jr., Vice President of Communications for McDonald’s USA.

In the spirit of the conference’s strong Hispanic social media focus Rodriguez will keynote on “Building Digital Expertise To Win With Hispanics.”  Fernandez will kick off the conference with a keynote titled “I Know You Want Me…But it Takes More Than An Accent to Get Me.”  Whitman Jr.’s presentation will focus on why a multicultural approach is key to a winning strategy. Read More »