MiTú (www.mituinc.com), a multi-channel network exclusively dedicated to Latino content, announced today that it has closed a short-form content syndication deal with Univision Communications Inc., the media company serving Hispanic America, to provide original and partner-produced content to Univision’s digital platforms in Spanish. Charlie Echeverry, MiTú’s Chief Revenue Officer negotiated the deal on behalf of MiTú with Univision’s digital team.
“MiTú has created an expertise in producing and curating culturally-relevant Latino lifestyle content for today’s younger generation of Hispanics”
“We’re proud to be able to expose our amazing network of Latino content creators to the kind of audience that a venerable brand like Univision can provide – they are an institution in Hispanic America and this relationship only helps to further that position while adding new Latino voices for the Univision viewer to experience,” said Roy Burstin, CEO of MiTú.
“MiTú has created an expertise in producing and curating culturally-relevant Latino lifestyle content for today’s younger generation of Hispanics,” said Kevin Conroy, president, Digital and Enterprise Development, Univision Communications Inc. “We are looking forward to including a broad sampling of MiTú’s short-form content on UVideos and our other digital platforms to continue to serve our audience with the content they desire.”
MiTú Network is leading the way in providing culturally-relevant digital content to the fastest growing powerhouse market: U.S. Hispanics. Led by Latino TV industry veterans Doug Greiff, Beatriz Acevedo, and Roy Burstin, MiTú Network launched in the spring of 2012 and is the largest and fastest growing Latino focused multi-channel network. In less than 18 months, it has grown to more than 45 million global unique viewers consuming over 185 million monthly video views and driving nearly 9M hours of engagement per month (YouTube Analytics, November 2013).
MiTú partners with talented Latino content creators to launch and grow their English, Spanish and Portuguese-language digital video channels, expand their audiences, scale their production, and connect them with the global marketplace. MiTú currently produces and distributes programming for a young and growing global Latino audience, in the lifestyle verticals of Beauty, Food, DIY, Home and Health and recently launched its male pop culture vertical Macho by MiTú, anchored by the sketch comedy show El Show with Chuey Martinez.
MiTú is backed by The Chernin Group LLC (TCG) along with other investors including: Allen DeBevoise, Chairman, CEO and co-founder of Machinima; Advancit Capital, a venture capital firm founded by Shari Redstone and Jason Ostheimer; Quincy Smith of the internet and media-focused merchant bank Code Advisors; and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.