Time for PR to Consider Impact of ‘Churnalism’

As the Columbia Journalism Review revealed in a recent op-ed, “Churnalism” may be the next new concept on all of our radar screens. But is it really something that we all need to worry about?  I don’t think so — if we’re doing the right things in the right ways. And that’s an important distinction.

The term churnalism describes the recycling (or churning) of press releases into journalistic (journalism) news. A new website (Churnalism.com) in the UK compares press release text with the content produced by British newspapers, as well as the BBC and Sky News. When the similarity is greater than 20 percent, Churnalism.com suggests the content may be churn rather than true journalism.

Read the entire article at PRSay.