To paraphrase one of my favorite advertising slogans: “We build our image and credibility the old-fashioned way . . . we EARN it!”
And, if industry projections are any indication, “earning” is gaining greater recognition as the most cost-effective means of building brand credibility. Recent findings from eMarketer indicate that U.S. spending on earned media across advertising, marketing and PR is set to rise significantly in 2011.
Read the entire article at PRSAY.