MEGA 96.3FM, a Spanish Broadcasting System Inc., (SBS) (Nasdaq: SBSA) radio station in Los Angeles announced today the launch of the new morning show: “The RaqC and Nachin Show” debuted today Monday, October 27. During its first week, listeners can expect surprises, the launch of new segments and special guest appearances by Chiquis Rivera, Taboo from the Black Eyed Peas, and many more. “The RaqC and Nachin Show” will be broadcast live from 6 to 10 AM Monday to Friday on MEGA 96.3FM.
MEGA 96.3FM is the trailblazing radio station in Los Angeles that represents and caters to today’s millennial Latinos; a unique and coveted consumer group that drives the region’s economy, music taste, purchasing trends and social media conversations. The 18-49 LA Latino consumers are uniquely bicultural, bilingual and make up the majority in the Los Angeles market. MEGA 96.3FM features on-air personalities that not only represent but are part of their target consumer group; one of the hard to replicate keys to the success of the radio station.
“We are excited to provide our loyal audience ‘The RaqC and Nachin Show;’ the only morning radio show in Los Angeles that represents young Latinos; a show they can relate to in content, language and culture. Both RaqC and Nachin are proven leaders and personalities that represent the MEGA 96.3FM audience;” said Bill Shadorf, Vice President Corporate Sales/VP West Coast Market Manager at Spanish Broadcasting System.
Juan Carlos Hidalgo, West Coast Programming Consultant at Spanish Broadcasting System said: “We are very fortunate that RaqC and Nachin are back home at MEGA 96.3FM. They represent the new generation of U.S. born Latinos that retain a strong connection to their cultural roots. The duo speaks to an audience that has a unique ability to combine, switch and mix English and Spanish effortlessly and naturally. This will certainly be an entertaining morning show designed specifically for young Latinos in LA.”