NEW YORK, NY – The pro sports league that was the first to realize the importance of establishing a global presence is finally addressing a key component of its fan base at home.

The National Basketball Association today launches a season-long, $7 million to $10 million ad campaign aimed at the growing Hispanic market, which the league said accounts for 15% of its total U.S. fan base of 120 million fans.  To read the full story click here.

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