The National Society of Hispanic MBAs (NSHMBA) announced on Thursday it has changed its name to Prospanica, pronounced Pro-span-i-ca, effective immediately. The new name more closely aligns the organization’s image to its strategy and mission. This rebrand is the positive outcome of the organizations ambitious strategy to include a broader scope including all Hispanic professionals, regardless of educational level or area of work. It also embraces a wider focus to empower Hispanic professionals to achieve their full educational, economic and social potential.
For over a year the organization has been operating under its new strategy and brand initiative, reaching deeper into the community to help Hispanics attain higher educational opportunities and attain leadership positions in proportion to their share of the U.S. population. Prospanica will continue to provide and build on: educational opportunities through undergraduate programs, chapters, and scholarships; professional opportunities through internships, mentoring, career management seminars, job fairs, networking and professional development; and social opportunities through corporate responsibility programs to improve the Hispanic community as a whole.
“Simply put, NSHMBA has outgrown its name,” said Thomas Savino, CEO of Prospanica. “This is a profound moment for the organization and we are excited to continue connecting Hispanic MBA talent to corporations and go even further by taking our 28 years of experience to lend support and go deeper within the Hispanic community.”
The new name was chosen because it is unique, uplifting and embodies the mission of the organization. Prospanica is the first word of its kind derived from the prefix Pro- and root word Hispanic. The organization is full of proactive, progressive professionals, and it is Pro Hispanic. The new logo is symbolic representing a community of professionals coming together to achieve greatness.
Chairman of the Prospanica Board of Directors Anthony López said, “We are very proud of our heritage and what the organization has accomplished. Our name change is not a way to leave our past behind, it’s a way to build our future on a great foundation. Re-branding ourselves as Prospanica is an important milestone in our history. It reflects our commitment to lead the way and remain the premier organization for Hispanics to grow personally and professionally, serve our communities, and help advance the next generation of leaders.”
The announcement of the new name and logo will be followed with the adoption of its new brand rolling out gradually throughout the next six months. This change means greater talent and a greater ROI for Prospanica partners, more opportunity for involvement at various levels for its members, and the commitment to invest in the success of future Hispanic generations.
“The organizations national board of directors have been very excited for the rollout of Prospanica as it is necessary to help achieve our mission in a more effective way,” said Savino.
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