The other day, I received a curious e-mail from a colleague. He was kind of uncomfortable because I had added him to my Hispanic Marketers list in Twitter. He thought that being “tagged” as a Hispanic market professional could limit his future opportunities. My first reaction was total surprise. I normally tend to organize my social media contacts with tags, lists, groups, etc. using my personal criteria, and never had a problem with that.

I understood his concern: a single tag could be misleading, showing a part and not the whole.

But I couldn’t also help but wonder, why are we proud of our Latino origin but hate when we are labeled by others?

Read the entire article.

3 thoughts on “The Paradox of Being (Named) Latino”
  1. Just an observation:

    The article on “Paradox of being named Latino” appears un the The Paradox of Being (Named) Latino appears under “Ricky Martin to Appear at 11th Annual Latin GRAMMY Awards” and in turn, the Ricky Martin article appears under “Paradox.”
    Thnought you might want to know and maybe switch them so title and content are in agreement.

  2. That’s an interesting dichotomy. I doubt if your colleague’s issue was Brown Angst, but rather one of Label Trepidation. Sometimes it’s as if Latino marketing professionals walk a fine line, proud of one’s heritage and expertise yet fall victim to being labeled/pigeon holed by others (and each other) as only doing one thing, thus making us appear one dimensional. Or amateurish.

    Let’s face it, labels can be limiting.

    I don’t think there is a right answer or wrong answer here. It’s up to the individual to stand on their own merits and proudly and professionally claim who they are and what they do.

    If you’re good at something, or better than others, say it.

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