MundoFox’s Andy Checo, MGSCOMM’s Federico Mejer and Univision’s Veronica Potes to continue leading the organization.

 The Hispanic Public Relations Association’s New York Chapter today announced the 2014 Executive Board elected by its members. Andy Checo, marketing director at MundoFox, has been re-elected as President of the organization. Federico Mejer, managing director at MGSCOMM was also re-appointed as Vice President, as was Veronica Potes, integrated marketing manager at Univision, who previously served as Secretary. New to the board is Maria Amor, vice president at FORMULATIN, who has been elected as Secretary. Evelyn Galarza, public relations manager at Time Warner Cable was elected to continue serving as Treasurer, following her appointment by the board in mid-2013.


In addition to the elected board, HPRA-NY has established key committees which will be led by the following individuals: Sisko-Anthony Cruz, account supervisor at RL Public Relations will lead marketing, Melissa Castro, account supervisor at DKC Public Relations will spearhead the organization’s scholarship program, Julie Mendez, senior director at Tractenberg & Co. and Erika Sanchez, senior account executive at Child’s Play Communications will oversee membership and professional development.


In 2013, HPRA-NY undertook and executed important initiatives including the launch of a scholarship program benefiting local college students, meet-the-media panels, inside-the-mind events featuring top journalists and marketers and partnered with key organizations including AHAA: The Voice of Hispanic Marketing and AWNY’s Multicultural Alliance.


HPRA-NY members and industry professionals are invited to meet the new board at the organization’s Holiday Mixer, sponsored by Toyota, taking place on Wednesday, December 11th at Elmo’s Lounge located at 156 7th Avenue. All registration fees collected will serve to fund the HPRA-NY 2014 Scholarship Program.


About the Hispanic Public Relations Association:

The Hispanic Public Relations Association’s (HPRA) mission is to help Hispanic professional communicators enter and advance within the public relations and marketing communications fields by: 1) creating an exchange of information and ideas that empower public relations practitioners to be experts in their fields; 2) promoting professional development through educational programs; 3) providing financial and internship assistance to students entering the field; and 4) advocating responsible coverage of issues and images affecting the Hispanic community.

Established in 1984, The Hispanic Public Relations Association (HPRA) is the largest network of public relations, marketing and advertising professionals from agencies, government, nonprofit and corporate companies in the US.

The New York Chapter was established in 2010. HPRA-NY is a non-profit 501c3 organization.

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