The Evolution of Twitter Usage
More users sharing more info—and more tweets
Twitter’s user base has experienced infamous growth over the past couple years, with the company announcing in December that 100 million new accounts had been opened in 2010 and eMarketer estimating that the US Twitter population rose from 18 million in 2009 to 26 million last year. The social media service may also be beginning to mature as a community.
According to research from Sysomos, users’ following habits have changed dramatically since 2009. That year, nearly two in five Twitter users around the world followed five people or fewer. By 2010 that group had been sliced nearly in half, indicating more participation among users. There was also a sharp difference in the proportion of accounts who were followed by five or fewer other users, dropping from 46% of the total in 2009 to 32% in 2010. Read More »