The Axis Agency, a full-service Hispanic marketing agency and IPG company, today announced Peter Sanchez , as the Executive Creative Director, who will lead all creative direction for Axis and continue to develop its core advertising client base, while also expanding its digital advertising business.

Peter Sanchez is an award-winning creative director who has successfully developed national and regional campaigns that include television, print, outdoor, radio and digital with agencies such as Accentmarketing, Hablame, Wing Latino, Daily and Associates and Casanova Pendrill among others.
Peter has worked with brands such as GM (Chevrolet, Pontiac, and Hummer), Honda Motorcycles, El Pollo Loco, British Petroleum, ARCO, Direct TV, Apple, Microsoft, IBM, HP, Jack Daniels, California Association of Realtors, Farmers Insurance, AMPM and Kaiser Permanente.

“Peter has an amazing track record developing creative competencies, as well as strong client and team leadership talent uniquely suited for today’s dynamic Hispanic media and marketing environment,” said Armando Azarloza, president, The Axis Agency. “His experience will be instrumental in driving client programs as well as our future offerings.”

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