The Art of the Hashtag
This is something we’ve been talking about with media partners more and more lately, so I thought it would be useful to mention it here on Twitter Media, too:
All hashtags are not created equal.
MTV’s Video Music Awards hashtag—#ifbiebermetgaga—has become a canonical example. But let’s break it down: What does a great hashtag look like? How does it work?
The true masters of the hashtag are the folks at MTV’s corporate sibling, BET—specifically, the team behind the live daily show @106andPark. You’ve seen their handiwork, although you probably don’t realize it. 106 and Park hashtags make it into the global trending topics list all the time, in part because they take on a life of their own and reach out well beyond the show’s audience.
What makes them so good? As I see it, there a few key characteristics:
Read the entire article at Twitter.