This week, Tequila Herradura named Fallon Minneapolis as the  brand’s new global agency of record. The appointment follows an agency review and Brown-­‐Forman’s October announcement adding Fallon to the roster for Woodford Reserve Bourbon. It represents Fallon’s third new-­‐business win in less than two months.

“We are excited about working with Fallon. As a brand with solid growth and a promising future, Fallon’s creative work will be instrumental in making Tequila Herradura the most admired tequila brand in the world,” said Ann Stickler, SVP and Global Managing Director, Brown-­‐Forman’s Tequilas.

Established in 1870, Tequila Herradura is a premium tequila brand. Crafted by Casa Herradura, the brand has a strong reputation of authenticity, quality, exceptional taste, and heritage. The brand is one of the top-­‐selling ultra-­‐premium tequilas in Mexico and has a significant growth potential in the U.S. market, where the ultra-­‐premium tequila category is
experiencing double digit growth rates. Fallon will develop a creative platform and advertising campaign designed to help propel global growth.

“Mexico has remained secret to most people, and as that amazing nation’s premier export, Herradura will blow people’s minds,” said Jeff Kling, Chief Creative Officer at Fallon.

The global work from Fallon is planned to launch in the first half of 2014.

About Fallon:

Fallon Minneapolis is a division of Fallon Worldwide, a part of Publicis Groupe S.A., based in Paris. Fallon Minneapolis’ clients include: Travelers, Nestlé Purina, Woodford Reserve, H&R Block, Comedy Central, IFC, and The Cosmopolitan of Las Vegas Resort & Casino. Fallon Worldwide is one of the world’s most critically acclaimed creativity companies, delivering inventive business solutions for some of the world’s leading brands.

About Tequila Herradura
Tequila Herradura is an ultra premium 100% agave tequila crafted using traditional production methods and fermenting naturally with wild yeast. Crafted by Casa Herradura, one of Mexico’s most historic and renowned tequila producers, Casa Herradura has been hand harvesting, handcrafting and estate bottling fine tequilas from the small town of Amatitán, Jalisco since 1870. In 2007, Casa Herradura was acquired by Brown-­‐Forman Corporation of Louisville, Ky.  Brown-­‐Forman is a diversified producer and marketer of fine quality beverages and alcohol brands.


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