Telemundo’s broadcast of the only RNC-sanctioned Republican debate by a Spanish-language network reaches 3 million total viewers
Telemundo’s broadcast of the only GOP debate sanctioned by the Republican National Committee (RNC) aired by a Spanish-language network, reached a cumulative audience of 3 million total viewers, according to Nielsen. Produced in partnership with CNN, the debate which was broadcast on Thursday, February 25 from8:30 p.m. to 11 p.m. ET, averaged 1,220,000 total viewers, 531,000 adults 18 to 49 and 607,000 adults 25 to 54.
The Telemundo/CNN debate took place one week after a Telemundo/MSNBC Democratic Town Hall from Las Vegas, Nevada, making of Telemundo the only Spanish-language network to offer a direct dialogue between all Presidential candidates and the Latino audience before Super Tuesday this elections cycle.
Telemundo News’ broadcast of the GOP debate from Houston was part of the network’s #YODECIDO initiative, a one-of-a-kind effort to inform and empower Hispanic voters nationwide that will bring an unprecedented 275 hours of political coverage, coupled with the deployment of a robust digital platform designed to reach younger voters and a partnership with Columbia University’s Graduate School of Journalism. Emmy Award-winning “Noticiero Telemundo” anchors María Celeste Arrarás and José Díaz-Balart will lead #YODECIDO’s coverage, joined by more than 10 correspondents who will be documenting the political race nationwide.