Andres Cantor, the iconic sports anchor and analyst at Telemundo, Ruben Mendiola, President of mun2, and Gary Zenkel, President of NBC Olympics and President of Operations & Strategy, NBC Sports Group, will take part in a keynote discussion — “Going for the Next Goal”— on how future telecasts of the Olympic Games and FIFA World Cup will impact Hispanic viewers at the 12th Annual Hispanic Television Summit on Thursday, October 2, 2014 at the New York Marriott Marquis. This annual event is presented by leading television business publications Broadcasting & Cable and Multichannel News.
The Hispanic Television Summit is the signature annual event for those in the business of video and television intended for Hispanic audiences. It attracts over 500 top executives in television distribution, programming, production, advertising, marketing, research, technology and finance from the U.S., Latin America and Europe.
The session will focus on how the Hispanic TV viewing audience has proven its influence with networks and sponsors, especially with regard to the two biggest sports properties: the Olympic Games and the FIFA World Cup. The three guests will discuss network plans for the future designed to increase options for Hispanic viewers that will incorporate sponsors.
“This is a unique opportunity to get multiple perspectives on the future of sports television for Latino viewers,” said Louis Hillelson, Vice President and Group Publisher of Broadcasting & Cable and Multichannel News. “The discussion will be especially worthwhile for our attendees since each of these individuals are well-regarded and accomplished within their own field of expertise in the sports television business.”