Telemundo Media doubled its 2008 Beijing Olympics audience among total viewers during the first eight days of the 2012 London Olympics, according to Nielsen.

Produced exclusively for the Hispanic audience, the Telemundo Olympic broadcast, led by sportscaster Andrés Cantor, delivered a total cumulative viewership of 13.8 million total viewers through its first eight days of coverage, 22% more than the Beijing Olympics for the same period.

Telemundo’s Saturday, July 28 Olympic delivery was #1 in Spanish-Language TV averaging 854,000 total viewers from 8am to 5pm, outperforming Univision by 58%.


Leave a Reply

Your email address will not be published. Required fields are marked *