Telemundo Media, Vision Critical and Symphony Advanced Media have created two custom insight communities that will measure and translate four-screen media consumption by Hispanic viewers.
Telemundo, in tandem with Vision Critical, will develop a custom 5,000-member viewer community while integrating SymphonyAM’s portable cross- media tracking technology to provide the industry’s first-ever, single-source cross-media measurement of Hispanics’ television, online, mobile and social behaviors.
“Mi Telemundo,” targeted for Spanish dominant Hispanic viewers and “Tu Pulso Latino,” targeted for bilingual, millennial Hispanic viewers, will inform and inspire a deeper understanding of Hispanic viewers’ influences and desires via automatic content recognition data combined with survey-based responses, and uncover consumption trends via SymphonyAM’s passive measurement technology. This methodology provides higher accuracy in cross-media consumption and advertising effectiveness and will enable Telemundo and its client partners to gauge what drives its core and millennial viewers.
Read more at TVTechnology