New Tecate Marketing Campaign Gives Consumers Con Caracter Chance to Elect Next Chicas Tecate

Every Vote is an Entry to Win the Ultimate VIP Boxing Experience

This summer Tecate, cerveza con caracter, is giving adults 21-and-older the opportunity to not only select an elite group of Chicas Tecate to represent the brand, but also to win the ultimate boxing fan experience at an upcoming championship bout.

From June 20 to mid-September, adults who “Like” the Tecate Boxing Facebook page will virtually meet—via video and photos—the finalists from each of five cities: Los Angeles, Dallas, Houston, San Francisco and New York. Adults will be able to vote up to five times per day for their favorite candidates. The four candidates with the most votes will be crowned Chicas Tecate and represent the brand at various events throughout the year. Read More »