Fans in LA and Las Vegas to Enjoy a Double Dose of Pugilistic Excitement, Complete with Music, Chicas Tecate and More

 The biggest boxing event of the year is coming up this weekend on September 17, when Tecate, cerveza con carácter, celebrates its heritage and boxing as the sponsor of the history-making double-lineup of Saúl “Canelo” Alvarez vs. Alfonso Gómez at the STAPLES Center in Los Angeles, and the anticipated Floyd Mayweather Jr. vs. Víctor Ortiz bout at the MGM Grand Garden Arena in Las Vegas.  Both fights, part of Golden Boy Promotions’ “Star Power” card, will be broadcast live by HBO Pay-Per-View.

Fans in both venues will have the opportunity to watch their respective live fights, as well as a telecast of the other bout, making this the ultimate boxing viewing experience. The night will be further enhanced by a variety of promotions designed by Tecate to tout the character of the sport, its athletes and fans.

“As a brand con carácter, we’re committed to offering adults unparalleled experiences that allow them to celebrate their favorite boxers’ – and their own – determination, passion and talent,” said Felix Palau, vice president of marketing for Tecate. “We’re excited to partake in this historic dual-site boxing extravaganza with Golden Boy Promotions, as it will allow us to join our fans in Los Angeles, Las Vegas and at home in raising our Tecates to our favorite sport and Hispanic heritage.”

In Los Angeles, ticket holders will be part of the Tecate’s inaugural “Box & Roll” event. Immediately following the boxing fights, aficionados will be treated to live performances of two of Mexico’s most renowned groups, Los Tucanes de Tijuana and El Gran Silencio. To make the event more accessible, Tecate is offering adults $20 back by mail with the purchase of one ticket and one 12-pack or larger of Tecate or Tecate Light at grocery, drug, convenience and liquor stores in the LA area (where legal).

Fans in Las Vegas will also be part of the action through texting promotions for a chance to win tickets to the fight or upgrade their seats into the VIP “Tecate Red Zone”. Brand ambassadors Chicas Tecate will be present at both locations to take pictures with the fans with the most carácter.

Adults 21 and older planning to watch the split-site card at home will not be left out of the excitement, as Tecate is offering a mail-in rebate of $25 off the HBO Pay-Per-View of  with the purchase of  a Tecate or Tecate Light 12-pack or larger (where legal). To confirm eligibility and download the rebate form, adult fans can visit the “Cupón Carácter” tab of

For additional details on Tecate’s sponsorship and activation at these events, or to speak with a Tecate representative about the brand’s long-time support of boxing, please contact FORMULATIN at (212) 219-0321. For eligibility details and regulations surrounding the mail-in rebates and other offers, “like” us on Facebook,

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