Tecate will be kicking off their continues alliance with Chivas Del Guadalajara on Tuesday, July 7th; Chivas Del Guadalajara will begin a special five game season – taking place in stadiums throughout California and Texas. This alliance with Chivas
Del Guadalajara is part of Tecate’s sports engagement platform, dubbed, “Taste of Triumph,” which immerses bicultural Hispanic consumers 21 and older in the sports they love ranging from soccer and boxing to auto racing. “In many ways, Tecate is to beer what Chivas Del Guadalajara is to soccer. Whether you’re an avid soccer fan, or new to the sport, the team represents the very best and boldest that soccer has to offer,” said Gustavo Guerra, brand director for Tecate. “Knowing how passionate our audience is about soccer, we wanted to thank them for their loyalty and great taste, and what better way to do that than to fill the summer with two of their favorite passions – Chivas and Tecate.” The Chivas Del Guadalajara games will take place during the summer pre-season in July, wrapping up with a final match in September in California, which will be announced in the coming weeks. The current schedule includes:
- 7/7 (7:30pm) – Chivas vs. Club Leon – Raley Field (Sacramento)
- 7/10 (8:00pm) – Chivas vs. Club Atlas – Chukchansi Park (Fresno)
- 7/14 (7:30pm) – Chivas vs. Club Pachuca – Dell Diamond Park (Austin)
- 7/17 (8:00pm) – Chivas vs. Rayados de Monterrey– BBVA Compass Stadium (Houston)