If you’re looking for a fight dog, googling “pitbull” can take you to a different place. Not only because the successful rapper will be at the top of the searches, but also because this stage English name can be misleading. Behind Pitbull, there’s a Latino called Armando Pérez, the real name of this Cuban American artist.
As Latinos online continue to grow, this fight for identifying and targeting them is becoming more and more challenging. Reaching Latinos online can be, as the pitbull example, difficult or misleading.
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