In winning the new business, Austin, Texas-based LatinWorks will face a bit of a conflict: It also provides creative services to Marshalls, a Target competitor.
Minneapolis-based Target Corp. (NYSE: TGT) spent $45.6 million on Hispanic media advertising in 2011, AdAge reported. That ranks it No. 29 on the magazine’s list of the top 50 list of biggest spenders.
Target doesn’t name official “agencies of record,” but AdAge notes that Grupo Gallegos, based in Texas, previously did much of Target’s Hispanic advertising work.