Tampico Beverages Launches Social Media Campaign for Single-Serve Packaging
Tampico Beverages, a leading global refrigerated juice drink brand, last week launched the Unique Like Youdigital/social media campaign to support the company’s 20-ounce, single-serve product option.
Leveraging Tampico Beverages’ already active online community, the campaign gives the company a new way to foster their relationship with the consumer. “Launching our 20-ounce, single-serve product against the social media backdrop will help us strengthen the bonds we’ve built with our devoted supporters,” said Gerdes. “We love the digital engagement they have built with our brand. They are actively sharing their experience with our product in many creative ways such as conducting their own taste tests and creating raps and videos about the product and posting them on YouTube Read More »
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