Taking Diversity Off the Shelf
Even though diversity is all about inclusion, it’s amazing how often diversity outreach efforts are separated from daily activities at work. Departments devoted to diversity within any entity are essential, but that separation gives the impression that diversity is the work of a different group, and not the responsibility of everyone who represents a brand.
I’ve had the opportunity to work with Amtrak for the past several months as a consultant in their marketing department, and while my role there isn’t focused on diversity, I’ve witnessed their team work on executing campaigns to engage Spanish-speakers, college students, African-Americans, and the LGBT segment. These efforts don’t sit in a separate department with separate staffs, but are fully integrated into the daily activities of the company’s marketing efforts. To read the full story click here.