Word of Mouth Marketing

Regardless of what channels deliver the information, nearly 50% of consumers 18-54 say they are very likely to purchase items based on word of mouth. That's according to new research…

Tremor is a Procter & Gamble-owned word-of-mouth (WOM) marketing organization. A 16-year veteran of P&G, Chris Laird began his career as an account manager in sales, then assumed a variety…

Good news about brand buzz Many marketers still struggle with the loss of control over their brand that comes with the ability of consumers to discuss them—and have those messages…

Marketers must leverage trust, not just popularity Trust and credibility are the gold standards by which relationships are measured. This is true of personal relationships as well as connections between…

Females care more about relating positive vs. negative word-of-mouth Marketers looking to spur brand advocacy among women—or those worried about the possibility of negative brand buzz facilitated by social media—have…