Brands Use Color & Scent to Target Latina Shoppers
You don't have to be Hispanic to enjoy a little lime in your mayonnaise. But that's one manufacturer's attempt - Kraft, as it happens - to appeal to Hispanic consumers. And…
You don't have to be Hispanic to enjoy a little lime in your mayonnaise. But that's one manufacturer's attempt - Kraft, as it happens - to appeal to Hispanic consumers. And…