Innovative AI-driven study shows that Latinos are the only ethnic group that is underrepresented in relation to our population percentage Despite a 2020 spike in Hispanic actors portrayed in TV…
A whopping 70% of U.S. Latina influencers reported Instagram as their primary social media platform and source of influencer income, according to a new study. While Latina influencers expect Tik…
First-ever Multicultural The Why? Behind The Buy™ highlights the behaviors of multicultural shoppers With the U.S. multicultural population projected to grow by 98 million people in the coming decades, Acosta…
Past research has indicated that Latino families, particularly Mexican-origin families, tend to be more family oriented and place a significant emphasis on family time. New research from the University…
Wasserman, a culture-centric agency for talent, brands and properties, and Navigate Research, an industry leader in measuring and evaluating marketing investments, have announced the availability of their second syndicated study,…
