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Clay McDaniel leads Spring Creek Group, a Seattle-based social media agency serving clients such as Microsoft, HTC and LiveNation. In a conversation with eMarketer principal analyst Debra Aho Williamson, McDaniel, Spring Creek’s founder and
Fan figures leave marketers at a loss when judging campaign effectiveness Companies and marketers realize that amassing fans and followers is not the be-all, end-all of social media marketing. Yet the challenge remains how
Now that PR has finally moved past the dreaded and outdated advertising value equivalent (AVE), we can rejoice that our profession’s longstanding measurement issues are resolved. Right? Not exactly. One problem has been crossed
Once upon a time there was a shiny new object called the telephone, and the first person to manage the telephone in an organization was probably the CEO. Then, sales and customer service and
Best Practices on Measuring Hispanic Social Media Campaigns [hdplay id=3 ]
Noticias Newswire ![The Evolution of Social Media Measurement: An Agency Perspective [INTERVIEW]](https://www.hispanicprblog.com/wp-content/uploads/2011/12/11239517_ClayMcDaniel_interview.jpg)
