[caption id="attachment_14646" align="alignleft" width="160" caption="Clay McDaniel, Founder & Managing Partner Spring Creek Group"][/caption] Clay McDaniel leads Spring Creek Group, a Seattle-based social media agency serving clients such as Microsoft, HTC…
Fan figures leave marketers at a loss when judging campaign effectiveness Companies and marketers realize that amassing fans and followers is not the be-all, end-all of social media marketing. Yet…
[caption id="attachment_1031" align="alignleft" width="200" caption="Rosanna Fiske"][/caption] Now that PR has finally moved past the dreaded and outdated advertising value equivalent (AVE), we can rejoice that our profession’s longstanding measurement issues…
Once upon a time there was a shiny new object called the telephone, and the first person to manage the telephone in an organization was probably the CEO. Then, sales…
Best Practices on Measuring Hispanic Social Media Campaigns [hdplay id=3 ]
