Viral sampling program expands social presence Snack Factory’s 6-year-old Pretzel Crisps brand had only a tiny presence on Facebook with just 800 “likes” when Jason Harty, director of field and…
Rachael Ostrom has worked for Aveda for more than a decade. She is responsible for cause-related marketing, customer relationship management (CRM), loyalty marketing, digital marketing, advertising and ecommerce globally. Ostrom…
Using Facebook to drive trial and 'likes' Aveda manufactures and markets plant-based hair care, skin care, makeup and lifestyle products, and runs professional hair salons and spas as well as…
