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In its latest attempt to build a better relationship with agencies and brands, Facebook is relying on an ad industry staple—a new set of awards. The company just announced the judges of its inaugural
Macy’s is introducing a “Thank-a-Mom Movement,” hoping to get its 1.5 million Facebook fans to send free personalized e-card to their mothers, sisters, and other women friends. For every card sent, Macy’s will donate
Global Program with Local Activation, ‘Expedition 206,’ Comes to Close More than 275,000 miles, 186 countries and 365 days after embarking on Expedition 206 — Coca-Cola’s largest social-media project ever — the company’s three
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