radio

Freddy Rolón named Vice President and General Manager of ESPN Deportes

  ESPN has appointed Freddy Rolón vice president and general manager of ESPN Deportes, the leading Spanish-language sports brand dedicated to providing the widest variety of sports to the U.S.…

Urban and Latin music superstars to hit the stage on April 22nd for the Alex Sensation Mega Mezcla in the Prudential Center, Newark, New Jersey

  The LaMusica app from Spanish Broadcasting System, Inc., along with the number one radio station in general market in all of New York City, Mega 97.9FM, together with Felix…

Are You Talking to Me?

By Maria Amor   As a PR practitioner, I often sit alongside brand marketers in planning meetings where they discuss their Hispanic marketing plans and target audience. The group is…

Cesar Chavez Legacy Awards to serve as platform for pushing the Latino vote

With the presidential election increasingly degenerating into ugly appeals to prejudice against Latinos and immigrants, the Cesar Chavez Foundation is using its 2016 Legacy Awards Gala honoring the civil rights…