Public Relations Measurement

[caption id="attachment_10865" align="alignleft" width="100" caption="Rosanna M. Fiske is chair and CEO of the Public Relations Society of America."][/caption] The Profession Is Starting to Find Ways to Calculate the True Worth…

The recent announcement by Ogilvy PR that it is abandoning the use of Advertising Value Equivalents (AVEs) in favor of value metrics is only the latest in a movement across…

The debate about measurement and evaluation in public relations has been endless. If you are challenged to employ the best approaches to measuring social media, public relations, public affairs, media…