A PR Lesson from TOMS Shoes: Say You’re Sorry
When Blake Mycoskie founder and “Chief Shoe Giver” of TOMS Shoes, spoke about the keys to his company’s success at this year’s SXSW Interactive conference, maybe he should have mentioned…
Lessons for PR Pros: A Tribute to Jean Way Schoonover (1920–2011)
We got word in April of the passing of Jean Way Schoonover, who along with her sister, Barbara Way Hunter, owned the firm where I started my career, Dudley-Anderson-Yutzy Public…