It’s Time for PR to Get Serious about Ethics
PRWeek took a welcomed shot across the bow at the public relations profession with its lead editorial this month on the state of ethics in PR. Titled “Ethics mishaps of…
PRWeek took a welcomed shot across the bow at the public relations profession with its lead editorial this month on the state of ethics in PR. Titled “Ethics mishaps of…
September is Ethics Month at PRSA. And in honor of this annual celebration of the education and focus on ethical standards in public relations, PRSA and the CIPR co-hosted a…
Hey, CEOs, repeat after me: “I hired a PR professional for a reason.” If you haven’t guessed already, we’re talking about Groupon. The daily deals company, which has already come…
Facebook, Twitter, blogs, podcasts, YouTube and other new technologies have taken the communication industry by storm in the past five years, rapidly revolutionizing the way that public relations, advertising and…
However you describe this week’s debacle—sleazy, unethical, or just plain stupid—all of us in PR will pay for it with a sustained black eye and a loss of credibility. The…