PR firms quantify the bottom-line value of social media activity
In December, Dell announced it had earned $6.5 million in revenue worldwide due to its Twitter presence. Though corporations are beginning to track sales or page views tied to social…
PRSA’s merger of multicutural division causes rift
NEW YORK, NY - Some members are disputing the Public Relations Society of America (PRSA) decision to integrate its Multicultural Communications Section (MCS) into its Diversity Committee. Last week, PRSA…
Correcting link to survey: PR Week seeking input from PR pros for its annual Diversity Survey
NEW YORK, NY - PR Week is seeking input from PR pros for it's annual PRWeek/Hill & Knowlton Diversity survey. The survey aims to assess the level of ethnic diversity…