PR Industry

Lopez Negrete Communications hires Colette Peterson as Senior Director of Media Strategies

  Colette Peterson, formerly of FCB and General Motors Mediaworks, has joined Lopez Negrete Communications, Inc. as senior director of media strategies. Peterson has joined to lead the Lopez Negrete…

Smithsonian partners with AHAA to add Hispanic advertising artifacts to its Archives Center

  The Smithsonian’s National Museum of American History added campaign materials and personal artifacts related to Hispanic advertising agencies and their founders through a collaboration with the AHAA: The Voice…

Hispanicize 2015 welcomes Telemundo and NBC Universo as Digital and Social Media Partners

Telemundo and NBC UNIVERSO, engli divisions of NBCUniversal Hispanic Enterprises and Content, announced today a digital and social media partnership with this year’s Hispanicize conference (www.HispanicizeEvent.com) (#Hispz15) to take place…

Research shows Latinos lead the charge in using smartphones, tablets as media devices

  Hispanic Americans are leading the adoption of smartphones and tablets as media devices, according to research conducted by Specific Media, a Viant company and SMG Multicultural. The research examines…