PR Industry

  Colette Peterson, formerly of FCB and General Motors Mediaworks, has joined Lopez Negrete Communications, Inc. as senior director of media strategies. Peterson has joined to lead the Lopez Negrete…

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Telemundo and NBC UNIVERSO, engli divisions of NBCUniversal Hispanic Enterprises and Content, announced today a digital and social media partnership with this year’s Hispanicize conference (www.HispanicizeEvent.com) (#Hispz15) to take place…

  Hispanic Americans are leading the adoption of smartphones and tablets as media devices, according to research conducted by Specific Media, a Viant company and SMG Multicultural. The research examines…

  Newlink America has become a member of the PR Council, making it the only Hispanic-owned agency in the trade association. The firm, based in Miami, is part of Latin…