Tag: phone

Sprint appoints Roger Solé, former president of Sprint Puerto Rico, to CMO

Sprint Corp. recently promoted its first head of the Hispanic market to chief marketing officer— the second person appointed to the position within a year. Roger Solé’s rise to CMO re-emphasizes Sprint…

Marketing PROfile: Mariela Ure, SVP and Head of Hispanic Segment Strategy at Wells Fargo

  When it comes to marketing, finances, and engaging the Hispanic community, Mariela Ure can certainly be seen as a triple-threat. With 15 years of experience under her belt, the…

Research shows Latinos lead the charge in using smartphones, tablets as media devices

  Hispanic Americans are leading the adoption of smartphones and tablets as media devices, according to research conducted by Specific Media, a Viant company and SMG Multicultural. The research examines…

Transparency in the Age of Automation: Brands shift focus to direct, brand-safe ad approach

By: Juan Cardenas     In 2011, the digital advertising world saw a monumental shift in the way both brands and agencies were thinking about online media buying. It seemed like…