Nielsen

[caption id="attachment_22569" align="alignnone" width="135"] (www.nielsen.com)[/caption]   Music is the food of ethnic marketing. A new study from Nielsen says multicultural consumers — the one-third of the U.S. population who identify…

Last year, AHAA: The Voice of Hispanic Marketing and Nielsen identified Upscale Latinos as the most influential segment since the Baby Boomers. At AHAA’s Annual “Thinking Under the Influence” Conference…

Almost one in three U.S. TV households – 35.9 million – owns four or more televisions, according to a new report on media usage from Nielsen. Across the ever-changing U.S.…

Think you can guess which Americans talk or text the most on their cellphones? According to Nielsen, African-Americans use the most voice minutes – on average more than 1,300 a…