Newsjacking 101: PR Must Adapt to Web Journalism, Author Says
In the title of his latest book, David Meerman Scott introduces the concept of Newsjacking into the marketing and public relations lexicon, a term that smacks of public relations pros…
In the title of his latest book, David Meerman Scott introduces the concept of Newsjacking into the marketing and public relations lexicon, a term that smacks of public relations pros…