Cuba-born Telenovela star William Levy is partnering with NASCAR Productions and its Entertainment Marketing division to produce a non-scripted docuseries about Hispanic race car drivers. The series will focus on…
With two full seasons left on their current television contract, NASCAR and FOX Sports Media Group (FSMG) announced today an extensive new eight-year, multiplatform media rights agreement that ensures FSMG’s…
Nascar dads and Hispanics could be seen as being on opposite sides of the political fence, but that has not stopped Nascar from reaching an agreement with Fox Deportes, the Spanish-language cable…
NASCAR concluded a comprehensive agency review that spanned nearly four months, by selecting Ogilvy & Mather as Agency of Record (AOR) to service the sport’s evolving advertising and marketing needs.…
NASCAR has appointed Hispanic PR veteran Sabrina Macías as its brand new director of brand and consumer marketing communications. “We are very pleased to have Sabrina join our team and to add their…
