Tag: multimedia campaign

Cesar Chavez Legacy Awards to serve as platform for pushing the Latino vote

With the presidential election increasingly degenerating into ugly appeals to prejudice against Latinos and immigrants, the Cesar Chavez Foundation is using its 2016 Legacy Awards Gala honoring the civil rights…

LA marketing firm named finalist for North American Excellence Awards in Launch category

Marketing Maven, a bicoastal integrated marketing agency, announced that its launch campaign for client Woof Washer 360 was recognized as a finalist for a 2015 North American Excellence Award on…

Goya Foods launches second edition of the MyPlate/ MiPlato Cookbook

Goya Foods, in collaboration with First Lady Michelle Obama’s Let’s Move initiative and the USDA, launches the second edition of the MyPlate/ MiPlato cookbook,Happy, Healthy Celebrations: Bright, Bold, Healthy Latin…

Wonderful Pistachios takes a crack at Hispanic marketing

  Wonderful Pistachios has selected Havas Formulatin as its first Hispanic PR AOR, following a competitive review, as it moves to more aggressively target the market segment in the US.…