Multicultural Advertising

  Yesterday, Lexus debuted a national integrated marketing campaign for the entirely redesigned Lexus RX luxury crossover. With a modern interior wrapped in a chiseled exterior, the revolutionary new RX demonstrates…

  Chatter Buzz, an integrated marketing firm, was named Hispanic Business of the Year, Five Years or Less, by the Hispanic Chamber of Commerce of Metro Orlando (HCCMO) and the…

  Wonderful Pistachios has selected Havas Formulatin as its first Hispanic PR AOR, following a competitive review, as it moves to more aggressively target the market segment in the US.…

  Century 21 Real Estate LLC, has  announced that it will partner with the full-service Hispanic and digital agency, Polvora Advertising, to further concentrate on meeting the unique needs of the…

  Over the next four weeks, American shoppers will spend billions on holiday gifts, and advertisers will spend nearly as much trying to convince them to buy their products. It’s…