Mobile Advertising

By: Juan Cardenas     In 2011, the digital advertising world saw a monumental shift in the way both brands and agencies were thinking about online media buying. It seemed like…

  [caption id="attachment_22880" align="alignnone" width="288"] (www.adsmovil.com)[/caption]   Adsmovil, a mobile advertising network in Latin America and the U.S. Hispanic market, has announced a strategic partnership with Celtra, provider of the…

Agencies say more clients are interested in Android devices and SMS advertising As more consumers interact with brands via both smartphones and feature phones, marketers are approaching mobile advertising in…

Black mobile web users have highest recall rates Mobile users are becoming more accepting of ads on their devices, and as of December 2010 more than a third remember seeing…